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Internet Strategy for Johns Hopkins Medicine

spotlight on students

Millennial Web Strategy: Authenticity is Key

September 8, 2017

How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally […]

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maraveraar ⋅ Content Strategy, General Millennial Strategy, Reputation Management, web content strategy ⋅ No Comments

tablet jh homepage

If you build it, they will come. Right?

September 12, 2016

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

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smatsos1 ⋅ Content Strategy, Search Engine Optimization (SEO), Web Strategy Audience, search engine optimization, SEO, web content strategy ⋅ No Comments

coral-reef

Of Coral Reefs and Curatorship

October 8, 2012

A former colleague once diagnosed the site of the company we both worked for as suffering from the “coral reef effect.” Articles kept building up, layer upon layer, with a thin layer of new material and a deep, almost unused archived content. Some of that content was strong and still relevant, but the good stuff […]

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Stacia ⋅ Content Strategy, Search Engine Optimization (SEO) content, content curation, coral reef effect, search engine optimization, SEO, web content strategy ⋅ No Comments

Riding the Elevator with Your Visitors

March 30, 2011

Somewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it […]

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awatki10 ⋅ Content Strategy Johns Hopkins Web Team, web content strategy ⋅ 2 Comments

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

Categories

Links

  • Internet Strategy and Web Services Site

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