social media

Social Media: A Great Customer Service Tool

Social Media: A Great Customer Service Tool

Posted by  | Social Media

Some people think of Facebook, Twitter and other social media channels only as ways to keep in touch with friends (and a few celebrities, too). But they can be much more than that if we look at them as tools for improving the way we serve our customers. And for Hopkins Medicine, they are very(...)

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Connecting with Internet Strategy

Connecting with Internet Strategy

Posted by  | Strategic Priorities & The Web

The simplest way I've found to describe what the Internet Strategy team does is that we connect the people of the world with the people of Johns Hopkins Medicine. Today we're doing this better than ever before. After several years of tremendous growth in visitors, hopkinsmedicine.org is now the fourth most visited hospital/academic medical center website(...)

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How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page

How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page

Posted by  | Social Media

In late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their(...)

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