With as many as 74 percent of internet users engaged on social media1 — with 23 percent on Twitter alone2 — social media tools are profoundly affecting the way we share ideas and connect with one another. Doctors, researchers and hospitals are especially poised to capitalize on this trend, since 80 percent of those internet(...)
social media
Don’t Think Big — Think Meaningful
Posted by | Marketing, Online Marketing, Social MediaIn online marketing, bigger isn't always better when it comes to connecting with patients and others. One of the first measures of a marketing campaign’s success is the number of impressions. The number of people who have the opportunity to see the message is measured by the volume of impressions. It is one indicator of success, but online(...)
Building Awareness with Online Marketing Strategy
Posted by | Online Marketing, Social MediaAs faculty, you’re focused on your role at Johns Hopkins Medicine, whether that’s researching better ways to treat disease or translating that research to the clinic. But sometimes, you need to share what you do with the world. That’s where we come in. Online marketing can be a powerful tool for getting your message out,(...)
Social Media: A Great Customer Service Tool
Posted by | Social MediaSome people think of Facebook, Twitter and other social media channels only as ways to keep in touch with friends (and a few celebrities, too). But they can be much more than that if we look at them as tools for improving the way we serve our customers. And for Hopkins Medicine, they are very(...)
Connecting with Internet Strategy
Posted by | Strategic Priorities & The WebThe simplest way I've found to describe what the Internet Strategy team does is that we connect the people of the world with the people of Johns Hopkins Medicine. Today we're doing this better than ever before. After several years of tremendous growth in visitors, hopkinsmedicine.org is now the fourth most visited hospital/academic medical center website(...)
How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page
Posted by | Social MediaIn late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their(...)
Live Tweeting a Brain Surgery
Posted by | Social Media
[Warning: Some links may contain graphic images] A few days ago Memorial Hermann hospital took the use of Twitter to a new level, by bringing the ability for the masses to follow along as doctors removed a brain tumor. While Memorial Hermann is not the first hospital to tweet a live surgery, their strategic use(...)
What’s all the buzz about Google+?
Posted by | Social MediaThe Google+ Project is the most recent innovation introduced to the world by Google and it may just be the biggest thing since…well, Facebook! Since Google launched their new social networking platform on June 28, accessible by invite only, it has already reached an estimated 18 million users. What exactly is Google+? Google+ is a social(...)
Word of mouth has new meaning online
Posted by | Online Marketing, Social MediaThese days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond(...)