SEO

Monitoring the Performance of Research Lab Profiles

Monitoring the Performance of Research Lab Profiles

Posted by  | Faculty Profiles

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related(...)

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Introducing Research Lab Profiles

Introducing Research Lab Profiles

Posted by  | Faculty Profiles

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet(...)

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The Benefits of a Shared Institutional Web Site: hopkinsmedicine.org

Posted by  | Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/Accessibility

The primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But(...)

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