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Internet Strategy for Johns Hopkins Medicine

research profiles on tablet

Monitoring the Performance of Research Lab Profiles

October 17, 2016

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles faculty profiles, Reputation Management, search engine optimization, SEO ⋅ No Comments

research profiles on tablet

Introducing Research Lab Profiles

September 23, 2016

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles faculty profiles, Reputation Management, search engine optimization, SEO ⋅ No Comments

tablet jh homepage

If you build it, they will come. Right?

September 12, 2016

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

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smatsos1 ⋅ Content Strategy, Search Engine Optimization (SEO), Web Strategy Audience, search engine optimization, SEO, web content strategy ⋅ No Comments

coral-reef

Of Coral Reefs and Curatorship

October 8, 2012

A former colleague once diagnosed the site of the company we both worked for as suffering from the “coral reef effect.” Articles kept building up, layer upon layer, with a thin layer of new material and a deep, almost unused archived content. Some of that content was strong and still relevant, but the good stuff […]

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Stacia ⋅ Content Strategy, Search Engine Optimization (SEO) content, content curation, coral reef effect, search engine optimization, SEO, web content strategy ⋅ No Comments

The end of SEO as we know it? Not so fast.

September 23, 2010

How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*

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Jennifer ⋅ Content Strategy, General, Search Engine Optimization (SEO) google, search engine optimization, SEO ⋅ 3 Comments

U.S. News says we’re #1. Why doesn’t Google?

September 9, 2010

Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances. For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls. We’re used to being on […]

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Jennifer ⋅ Content Strategy, Search Engine Optimization (SEO) google, search engine optimization, SEO ⋅ 3 Comments

The Benefits of a Shared Institutional Web Site: hopkinsmedicine.org

June 21, 2010

The primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But […]

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awatki10 ⋅ Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/Accessibility Content 360, enterprise web sites, search engine optimization, SEO, site navigation, web tools ⋅ 2 Comments

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

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  • Internet Strategy and Web Services Site

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