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Internet Strategy for Johns Hopkins Medicine

spotlight on students

Millennial Web Strategy: Authenticity is Key

September 8, 2017

How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally […]

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maraveraar ⋅ Content Strategy, General Millennial Strategy, Reputation Management, web content strategy ⋅ No Comments

connecting people

Social Media Behaviors in Health and Health Care: A Literature Review

November 7, 2016

With as many as 74 percent of internet users engaged on social media1 — with 23 percent on Twitter alone2 — social media tools are profoundly affecting the way we share ideas and connect with one another. Doctors, researchers and hospitals are especially poised to capitalize on this trend, since 80 percent of those internet […]

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Frances Correa Ufnar ⋅ Social Media Internet Strategy, Reputation Management, social media ⋅ No Comments

research profiles on tablet

Monitoring the Performance of Research Lab Profiles

October 17, 2016

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles faculty profiles, Reputation Management, search engine optimization, SEO ⋅ No Comments

research profiles on tablet

Introducing Research Lab Profiles

September 23, 2016

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles faculty profiles, Reputation Management, search engine optimization, SEO ⋅ No Comments

online-reputation

7 Things You Should Know About Building a Physician’s Online Reputation

December 1, 2014

Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout […]

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awatki10 ⋅ Faculty Profiles, Marketing, Reputation Management, Search Engine Optimization (SEO) faculty profiles, Patient- and family-centered care, people, physician ratings, Reputation Management ⋅ No Comments

post-online-reputation

Managing Your Online Reputation

May 20, 2014

When we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate […]

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awatki10 ⋅ Reputation Management faculty profiles, Patient- and family-centered care, people, physician ratings, Reputation Management ⋅ 1 Comment

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

Categories

Links

  • Internet Strategy and Web Services Site

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