Reputation Management

Monitoring the Performance of Research Lab Profiles

Monitoring the Performance of Research Lab Profiles

Posted by  | Faculty Profiles

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related(...)

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Introducing Research Lab Profiles

Introducing Research Lab Profiles

Posted by  | Faculty Profiles

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet(...)

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7 Things You Should Know About Building a Physician’s Online Reputation

7 Things You Should Know About Building a Physician’s Online Reputation

Posted by  | Faculty Profiles, Marketing, Reputation Management, Search Engine Optimization (SEO)

Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout(...)

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Managing Your Online Reputation

Managing Your Online Reputation

Posted by  | Reputation Management

When we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate(...)

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