Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout […]
Patient- and family-centered care
Managing Your Online Reputation
Posted by | Reputation ManagementWhen we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate […]
Health Content: Extending Patient- and Family-Centered Care
Posted by | Content StrategyPatient- and family-centered care is about putting the patient first, or, as Peter Pronovost summed up in one of his blog posts, making the patient the North Star of the care we provide. As one of our strategic priorities, patient- and family-centered care is at the heart of what we do on the Web at […]