Internet Strategy for Johns Hopkins Medicine
In online marketing, bigger isn't always better when it comes to connecting with patients and others. One of the first measures of a marketing campaign’s success is the number of impressions. The number of people who have the opportunity to see the message is measured by the volume of impressions. It is one indicator of success, but online […]
As a marketing professional, I enjoy watching my industry continue to adapt to the need to mix traditional media with a more interactive format. Getting people to act on a call to action they see in traditional offline media often involves some type of Web, mobile or social interaction—frequently in the form of a URL, […]
As I discussed in my last post, online marketing can be a powerful tool to help increase awareness. And once you’ve educated people about a topic, you can also turn to online marketing to help them when they are ready to take a specific course of action. One form of online marketing that helps you […]
These days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond […]