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Internet Strategy for Johns Hopkins Medicine

Content blueprint

Purpose-Built Content and Patient Journeys

December 8, 2014

“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Audience, Breast Cancer, health, infographic, Purpose-Built ⋅ 1 Comment

Hopkins Magazine

Crossing the Digital Divide: Making Print Publications Work Online

July 15, 2014

Over the course of my career, I’ve thrice had the opportunity to midwife print publications to online rebirths. Despite occurring over a span of more years than I care to admit, the success of all these projects revolved around a critical realization. [themify_quote]Don’t try to translate print into digital. Let each medium do what it […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Hopkins Medicine magazine, infographic, integration, multimedia, print ⋅ No Comments

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

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Links

  • Internet Strategy and Web Services Site

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