“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]
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Crossing the Digital Divide: Making Print Publications Work Online
Posted by | Content Strategy, Web StrategyOver the course of my career, I’ve thrice had the opportunity to midwife print publications to online rebirths. Despite occurring over a span of more years than I care to admit, the success of all these projects revolved around a critical realization. I had a chance to call on this learning as the Johns Hopkins […]