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How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page

June 7, 2012

In late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their […]

Jordan ⋅ Social Media facebook, healthcare, hospitals, johns hopkins medicine, social media, timeline ⋅ 2 Comments

Word of mouth has new meaning online

May 3, 2011

These days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond […]

Internet Strategy and Web Services team ⋅ Online Marketing, Social Media healthcare, hospitals, medical systems, online marketing, social media ⋅ 1 Comment

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.