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Internet Strategy for Johns Hopkins Medicine

research profiles on tablet

Monitoring the Performance of Research Lab Profiles

October 17, 2016

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles faculty profiles, Reputation Management, search engine optimization, SEO ⋅ No Comments

research profiles on tablet

Introducing Research Lab Profiles

September 23, 2016

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles faculty profiles, Reputation Management, search engine optimization, SEO ⋅ No Comments

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Expanding Profiles to Present the Research and Academic Strength of Our Faculty

April 13, 2015

[themify_box style="light-blue" ] What You Need to Know Centralized profiles on hopkinsmedicine.org: Demonstrate the competence and compassion of our faculty members by presenting their research, academic and clinical accomplishments Include 900 nonclinical research profiles from the school of medicine and the Institute for Basic Biomedical Sciences to foster collaboration between colleagues, students and other academics […]

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awatki10 ⋅ Faculty Profiles faculty profiles, Reputation Management ⋅ 5 Comments

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Cultivating Central Physician & Faculty Profiles

February 16, 2015

[themify_box style="light-blue rounded" ] WHAT YOU NEED TO KNOW Centralized profiles on hopkinsmedicine.org: Are designed as a sole source of truth to ensure that the online reputation of our faculty and physicians reflect their real-world reputations and accomplishments Represent nearly 6,000 professionals across the health system, including 900 dedicated researchers among the faculty of the […]

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awatki10 ⋅ Faculty Profiles Centralized Profiles, Digital Reputation, faculty profiles, Online Reputation, Reputation Management, Search ⋅ No Comments

online-reputation

7 Things You Should Know About Building a Physician’s Online Reputation

December 1, 2014

Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout […]

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awatki10 ⋅ Faculty Profiles, Marketing, Search Engine Optimization (SEO) faculty profiles, Patient- and family-centered care, people, physician ratings, Reputation Management ⋅ No Comments

post-online-reputation

Managing Your Online Reputation

May 20, 2014

When we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate […]

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awatki10 ⋅ faculty profiles, Patient- and family-centered care, people, physician ratings, Reputation Management ⋅ 1 Comment

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

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  • Internet Strategy and Web Services Site

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