Internet Strategy for Johns Hopkins Medicine
What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related […]
What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet […]
[themify_box style="light-blue" ] What You Need to Know Centralized profiles on hopkinsmedicine.org: Demonstrate the competence and compassion of our faculty members by presenting their research, academic and clinical accomplishments Include 900 nonclinical research profiles from the school of medicine and the Institute for Basic Biomedical Sciences to foster collaboration between colleagues, students and other academics […]
[themify_box style="light-blue rounded" ] WHAT YOU NEED TO KNOW Centralized profiles on hopkinsmedicine.org: Are designed as a sole source of truth to ensure that the online reputation of our faculty and physicians reflect their real-world reputations and accomplishments Represent nearly 6,000 professionals across the health system, including 900 dedicated researchers among the faculty of the […]
Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout […]
When we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate […]