In online marketing, bigger isn't always better when it comes to connecting with patients and others. One of the first measures of a marketing campaign’s success is the number of impressions. The number of people who have the opportunity to see the message is measured by the volume of impressions. It is one indicator of success, but online […]
Enjoy the Ride: Advice for Prospective Social Media Employees
Posted by | Social MediaWith jobs across the country scarce, a positive development in recent years has been the increase of social media positions. According to a recent report by PRweb.com, demand for social media managers is now twice what it was in 2010. Another article in the Los Angeles Times says that the number of social media postings […]
How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page
Posted by | Social MediaIn late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their […]