A former colleague once diagnosed the site of the company we both worked for as suffering from the “coral reef effect.” Articles kept building up, layer upon layer, with a thin layer of new material and a deep, almost unused archived content. Some of that content was strong and still relevant, but the good stuff […]
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Q&A: Discussing Online Video with Jim Lustek
Posted by Ben | Content StrategyA recent analysis from eMarketer concludes that 66.7 percent of U.S. internet users (approximately 147.5 million people) view online videos each month – a number which is projected to rise to 77 percent (193 million people) by 2014. In light of these projections, I sat down with Jim Lustek, Director of Brand Management and Production, […]
Jul 16, 2010