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Internet Strategy for Johns Hopkins Medicine

coral-reef

Of Coral Reefs and Curatorship

October 8, 2012

A former colleague once diagnosed the site of the company we both worked for as suffering from the “coral reef effect.” Articles kept building up, layer upon layer, with a thin layer of new material and a deep, almost unused archived content. Some of that content was strong and still relevant, but the good stuff […]

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Stacia ⋅ Content Strategy, Search Engine Optimization (SEO) content, content curation, coral reef effect, search engine optimization, SEO, web content strategy ⋅ No Comments

Q&A: Discussing Online Video with Jim Lustek

July 16, 2010

A recent analysis from eMarketer concludes that 66.7 percent of U.S. internet users (approximately 147.5 million people) view online videos each month – a number which is projected to rise to 77 percent (193 million people) by 2014. In light of these projections, I sat down with Jim Lustek, Director of Brand Management and Production, […]

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Ben ⋅ Content Strategy content, video, Web tips and tricks ⋅

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

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