Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]
Audience
Relationship Management: Building Audience by Listening and Learning
Posted by | Online Marketing, Web StrategyMarketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the […]
Purpose-Built Content and Patient Journeys
Posted by | Content Strategy, Web Strategy“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]