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Internet Strategy for Johns Hopkins Medicine

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If you build it, they will come. Right?

September 12, 2016

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

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smatsos1 ⋅ Content Strategy, Search Engine Optimization (SEO), Web Strategy Audience, search engine optimization, SEO, web content strategy ⋅ No Comments

Audience

Relationship Management: Building Audience by Listening and Learning

June 15, 2015

Marketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Web Strategy Audience, CRM, Customer Relationship Management ⋅ No Comments

Content blueprint

Purpose-Built Content and Patient Journeys

December 8, 2014

“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Audience, Breast Cancer, health, infographic, Purpose-Built ⋅ 1 Comment

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

Categories

Links

  • Internet Strategy and Web Services Site

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