Audience

Relationship Management: Building Audience by Listening and Learning

Relationship Management: Building Audience by Listening and Learning

Posted by  | Online Marketing, Web Strategy

Marketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the(...)

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Purpose-Built Content and Patient Journeys

Purpose-Built Content and Patient Journeys

Posted by  | Content Strategy, Web Strategy

“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed(...)

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