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Internet Strategy for Johns Hopkins Medicine

analytics

What does Frank Zappa have to do with Web Analytics?

Posted by Internet Strategy and Web Services team | Analytics

Bear with me, but I think Frank Zappa may have been on to something! During a recent Healthcare Conference, I was fortunate enough to sit through an inspiring "bootcamp" on analytics.  It was there that they shared a quote from Frank Zappa: "The most important thing in art is The Frame…without this humble appliance you […]

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May 31, 2012 1 comment

live-tweeting-surgery

Live Tweeting a Brain Surgery

Posted by Internet Strategy and Web Services team | Social Media

[Warning: Some links may contain graphic images] A few days ago Memorial Hermann hospital took the use of Twitter to a new level, by bringing the ability for the masses to follow along as doctors removed a brain tumor. While Memorial Hermann is not the first hospital to tweet a live surgery, their strategic use […]

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May 11, 2012 No comments

The New Hospital Facilities Web & Mobile Site Launches

Posted by Aaron | Design, Mobile, Usability/Accessibility

On Monday night, just a few hours after the last patients moved into The Charlotte R. Bloomberg Children’s Center and the Sheikh Zayed Tower, the web team launched the new web site for The Johns Hopkins Hospital. The web site was the product of more than a year of planning, collaboration and hard work with […]

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May 4, 2012 1 comment

google-plus

What’s all the buzz about Google+?

Posted by Internet Strategy and Web Services team | Social Media

The Google+ Project is the most recent innovation introduced to the world by Google and it may just be the biggest thing since…well, Facebook! Since Google launched their new social networking platform on June 28, accessible by invite only, it has already reached an estimated 18 million users. What exactly is Google+? Google+ is a social […]

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Jul 27, 2011 No comments

Word of mouth has new meaning online

Posted by Internet Strategy and Web Services team | Online Marketing, Social Media

These days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond […]

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May 3, 2011 1 comment

Riding the Elevator with Your Visitors

Posted by Aaron | Content Strategy

Somewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it […]

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Mar 30, 2011 2 comments

How Stale is Your Web Site?

Posted by Internet Strategy and Web Services team | Content Strategy, Project Management/Web Build Process

The web site is live. I’m done, right? No?! What do you mean there’s more to do??? So you spent over a year preparing to launch this awesome new web site for your practice that will engage consumers and make everyone who sees your site want to become a patient of yours. The day comes […]

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Oct 27, 2010 4 comments

basecamp

Have you ever been to Basecamp?

Posted by Internet Strategy and Web Services team | Project Management/Web Build Process

The website for the Everest Base Camp has the meta-description tag “Be inspired, set off on an adventure, try something new or create something”. You may have heard the Web Team talking about Basecamp, but they are not talking about the one in Nepal. They are referring to the web-based project management and collaboration tool […]

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Oct 11, 2010 No comments

The end of SEO as we know it? Not so fast.

Posted by Jennifer | Content Strategy, General, Search Engine Optimization (SEO)

How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*

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Sep 23, 2010 3 comments

U.S. News says we’re #1. Why doesn’t Google?

Posted by Jennifer | Content Strategy, Search Engine Optimization (SEO)

Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances. For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls. We’re used to being on […]

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Sep 9, 2010 3 comments

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About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

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  • Brian Harder
  • Therese Lockemy

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