Internet Strategy for Johns Hopkins Medicine
Bear with me, but I think Frank Zappa may have been on to something! During a recent Healthcare Conference, I was fortunate enough to sit through an inspiring "bootcamp" on analytics. It was there that they shared a quote from Frank Zappa: "The most important thing in art is The Frame…without this humble appliance you(...)
[Warning: Some links may contain graphic images] A few days ago Memorial Hermann hospital took the use of Twitter to a new level, by bringing the ability for the masses to follow along as doctors removed a brain tumor. While Memorial Hermann is not the first hospital to tweet a live surgery, their strategic use(...)
On Monday night, just a few hours after the last patients moved into The Charlotte R. Bloomberg Children’s Center and the Sheikh Zayed Tower, the web team launched the new web site for The Johns Hopkins Hospital. The web site was the product of more than a year of planning, collaboration and hard work with(...)
The Google+ Project is the most recent innovation introduced to the world by Google and it may just be the biggest thing since…well, Facebook! Since Google launched their new social networking platform on June 28, accessible by invite only, it has already reached an estimated 18 million users. What exactly is Google+? Google+ is a social(...)
These days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond(...)
Somewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it(...)
The web site is live. I’m done, right? No?! What do you mean there’s more to do??? So you spent over a year preparing to launch this awesome new web site for your practice that will engage consumers and make everyone who sees your site want to become a patient of yours. The day comes(...)
The website for the Everest Base Camp has the meta-description tag “Be inspired, set off on an adventure, try something new or create something”. You may have heard the Web Team talking about Basecamp, but they are not talking about the one in Nepal. They are referring to the web-based project management and collaboration tool(...)
How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*
Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances. For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls. We’re used to being on(...)