Bear with me, but I think Frank Zappa may have been on to something! During a recent Healthcare Conference, I was fortunate enough to sit through an inspiring "bootcamp" on analytics. It was there that they shared a quote from Frank Zappa: "The most important thing in art is The Frame…without this humble appliance you(...)
Live Tweeting a Brain Surgery
Posted by | Social Media
[Warning: Some links may contain graphic images] A few days ago Memorial Hermann hospital took the use of Twitter to a new level, by bringing the ability for the masses to follow along as doctors removed a brain tumor. While Memorial Hermann is not the first hospital to tweet a live surgery, their strategic use(...)
The New Hospital Facilities Web & Mobile Site Launches
Posted by | Design, Mobile, Usability/AccessibilityOn Monday night, just a few hours after the last patients moved into The Charlotte R. Bloomberg Children’s Center and the Sheikh Zayed Tower, the web team launched the new web site for The Johns Hopkins Hospital. The web site was the product of more than a year of planning, collaboration and hard work with(...)
What’s all the buzz about Google+?
Posted by | Social MediaThe Google+ Project is the most recent innovation introduced to the world by Google and it may just be the biggest thing since…well, Facebook! Since Google launched their new social networking platform on June 28, accessible by invite only, it has already reached an estimated 18 million users. What exactly is Google+? Google+ is a social(...)
Word of mouth has new meaning online
Posted by | Online Marketing, Social MediaThese days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond(...)
Riding the Elevator with Your Visitors
Posted by | Content StrategySomewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it(...)
How Stale is Your Web Site?
Posted by | Content Strategy, Project Management/Web Build ProcessThe web site is live. I’m done, right? No?! What do you mean there’s more to do??? So you spent over a year preparing to launch this awesome new web site for your practice that will engage consumers and make everyone who sees your site want to become a patient of yours. The day comes(...)
Have you ever been to Basecamp?
Posted by | Project Management/Web Build ProcessThe website for the Everest Base Camp has the meta-description tag “Be inspired, set off on an adventure, try something new or create something”. You may have heard the Web Team talking about Basecamp, but they are not talking about the one in Nepal. They are referring to the web-based project management and collaboration tool(...)
The end of SEO as we know it? Not so fast.
Posted by | Content Strategy, General, Search Engine Optimization (SEO)How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*
U.S. News says we’re #1. Why doesn’t Google?
Posted by | Content Strategy, Search Engine Optimization (SEO)Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances. For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls. We’re used to being on(...)