Internet Strategy for Johns Hopkins Medicine
The simplest way I've found to describe what the Internet Strategy team does is that we connect the people of the world with the people of Johns Hopkins Medicine. Today we're doing this better than ever before. After several years of tremendous growth in visitors, hopkinsmedicine.org is now the fourth most visited hospital/academic medical center website(...)
There are key points on which pure web content is based. To name a few… Identify your audience Tell your story Present accessible, digestible content Provide factual and current information Optimize your content Ensure contextual relevancy Factual information is of upmost importance and particularly relevant when writing about health information and the field of medicine. (...)
If you get to know me on a more personal level (or if you already do), you already know that I can pretty much tie back any professional or personal situation back to an episode of "Seinfeld" (I know, it’s pathetic – but come on, you sometimes laugh don’t you?). However, a recent article in(...)
Today marks the relaunch of our Health Information Library in a future-friendly, mobile-compatible format—what is considered “responsive design." The concept is simple: build fluid templates, and fluid content, in order to serve the same page to all devices big or small. Easy in concept, a little tricky in the actual implementation.
If you’ve visited the Johns Hopkins Medicine Website recently, you probably noticed a newly redesigned home page with new tools for searching and accessing the health system and the School of Medicine. Additionally, the page features expanded storytelling, videos and information, and social media activity. What’s New on the Home Page We wanted to bring(...)
With jobs across the country scarce, a positive development in recent years has been the increase of social media positions. According to a recent report by PRweb.com, demand for social media managers is now twice what it was in 2010. Another article in the Los Angeles Times says that the number of social media postings(...)
A former colleague once diagnosed the site of the company we both worked for as suffering from the “coral reef effect.” Articles kept building up, layer upon layer, with a thin layer of new material and a deep, almost unused archived content. Some of that content was strong and still relevant, but the good stuff(...)
The Move Toward Mobile The rise of mobile devices in the past few years is undeniable. Earlier this year, Apple announced the number of iPhones shipped daily surpasses the number of babies born in the world. In 2009, PayPal tallied $141 million in mobile payments. That number jumped to $750 million in 2010 – and(...)
In late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their(...)
Bear with me, but I think Frank Zappa may have been on to something! During a recent Healthcare Conference, I was fortunate enough to sit through an inspiring "bootcamp" on analytics. It was there that they shared a quote from Frank Zappa: "The most important thing in art is The Frame…without this humble appliance you(...)