Exploring the Concept of “Show, Don’t Tell” When Creating Web Content

Exploring the Concept of “Show, Don’t Tell” When Creating Web Content

Posted by  | Content Strategy

There are key points on which pure web content is based. To name a few… Identify your audience Tell your story Present accessible, digestible content Provide factual and current information Optimize your content Ensure contextual relevancy Factual information is of upmost importance and particularly relevant when writing about health information and the field of medicine. (...)

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Relaunch of the Health Information Library

Posted by  | Design, Mobile

Today marks the relaunch of our Health Information Library in a future-friendly, mobile-compatible format—what is considered “responsive design." The concept is simple: build fluid templates, and fluid content, in order to serve the same page to all devices big or small. Easy in concept, a little tricky in the actual implementation.

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Hopkinsmedicine.org Home Page Redesigned

Posted by  | Design, Usability/Accessibility

If you’ve visited the Johns Hopkins Medicine Website recently, you probably noticed a newly redesigned home page with new tools for searching and accessing the health system and the School of Medicine. Additionally, the page features expanded storytelling, videos and information, and social media activity. What’s New on the Home Page We wanted to bring(...)

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How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page

How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page

Posted by  | Social Media

In late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their(...)

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