What’s Health Got to Do with It?

What’s Health Got to Do with It?

Posted by  | Content Strategy, Web Strategy

A few weeks ago, I wrote about how the Internet Strategy team is focusing on consumer-oriented health content as a strategy for meeting the strategic priority of patient- and family-centered care. So it’s pretty exciting to introduce the new Healthy Aging section on hopkinsmedicine.org. Healthy Aging focuses on bringing consumers clear, actionable information about how(...)

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Managing Your Online Reputation

Managing Your Online Reputation

Posted by  | Reputation Management

When we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate(...)

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The Internet Strategy Team: More than an Agency

The Internet Strategy Team: More than an Agency

Posted by  | Web Strategy

Over my years here, I've attended hundreds of meetings to discuss potential web projects. And I can relate to our faculty and staff more than they may realize at how disappointing it is when conversations that begin with great visions and exciting ideas become derailed by talk of budgets and fee-for-service. It’s during these conversations(...)

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The Reason for Responsive Web Design

The Reason for Responsive Web Design

Posted by  | Design, Mobile

Look around you, and I'll bet you'll see people accessing the Web on a variety of different devices, most of which have different screen sizes: a 5-inch iPhone, a 7-inch Android tablet, a 13-inch laptop. The ways people access the Web can no longer be easily divided into just desktop versus mobile phone. When we(...)

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Social Media: A Great Customer Service Tool

Social Media: A Great Customer Service Tool

Posted by  | Social Media

Some people think of Facebook, Twitter and other social media channels only as ways to keep in touch with friends (and a few celebrities, too). But they can be much more than that if we look at them as tools for improving the way we serve our customers. And for Hopkins Medicine, they are very(...)

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Connecting with Internet Strategy

Connecting with Internet Strategy

Posted by  | Strategic Priorities & The Web

The simplest way I've found to describe what the Internet Strategy team does is that we connect the people of the world with the people of Johns Hopkins Medicine. Today we're doing this better than ever before. After several years of tremendous growth in visitors, hopkinsmedicine.org is now the fourth most visited hospital/academic medical center website(...)

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