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Internet Strategy for Johns Hopkins Medicine

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Part II: What to Expect When You Are Expecting…a Website!

March 9, 2015

[This is the second of a three part series that explains the website development process in excruciating detail.  The good news, you will be a pro by the time you’ve made it through all three trimesters.  Pun intended. You can read part one in this series here.] Step 6: Wireframes (one week after IA approval) […]

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Sallyann ⋅ Project Management/Web Build Process project management, Web builds, web process, web production ⋅ No Comments

My Health Promise

Creating #MyHealthPromise: A Socially Driven Hashtag Awareness Campaign

February 23, 2015

Most marketing campaigns at Johns Hopkins Medicine are about us — our facilities, our doctors, our research, our services. But what would happen if we created a campaign all about our audience — if we let our audience tell us what they care about — and as a result, show that we care about them? […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Social Media #MyHealthPromise, Hashtag, Health Promise, Marketing Campaign, Social Engagement ⋅ No Comments

Man looking at tablet

Cultivating Central Physician & Faculty Profiles

February 16, 2015

[themify_box style="light-blue rounded" ] WHAT YOU NEED TO KNOW Centralized profiles on hopkinsmedicine.org: Are designed as a sole source of truth to ensure that the online reputation of our faculty and physicians reflect their real-world reputations and accomplishments Represent nearly 6,000 professionals across the health system, including 900 dedicated researchers among the faculty of the […]

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awatki10 ⋅ Faculty Profiles, Reputation Management Centralized Profiles, Digital Reputation, faculty profiles, Online Reputation, Search ⋅ No Comments

Man hugging laptop like a baby

What to Expect When You Are Expecting…a Website!

January 26, 2015

[This is the first of a three part series that explains the website development process in excruciating detail.  The good news, you will be a pro by the time you’ve made it through all three trimesters.  Pun intended. You can read part two in this series here.] Congratulations! You’ve made the decision to add a […]

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Sallyann ⋅ Project Management/Web Build Process project management, Web builds, web process, web production ⋅ No Comments

Value and Quality

Don’t Think Big — Think Meaningful

January 12, 2015

In online marketing, bigger isn't always better when it comes to connecting with patients and others. One of the first measures of a marketing campaign’s success is the number of impressions. The number of people who have the opportunity to see the message is measured by the volume of impressions. It is one indicator of success, but online […]

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Therese ⋅ Marketing, Online Marketing, Social Media facebook, Facebook Ads, online marketing, social media, Targeted Marketing ⋅ No Comments

Content blueprint

Purpose-Built Content and Patient Journeys

December 8, 2014

“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Audience, Breast Cancer, health, infographic, Purpose-Built ⋅ 1 Comment

online-reputation

7 Things You Should Know About Building a Physician’s Online Reputation

December 1, 2014

Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout […]

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awatki10 ⋅ Faculty Profiles, Marketing, Reputation Management, Search Engine Optimization (SEO) faculty profiles, Patient- and family-centered care, people, physician ratings ⋅ No Comments

Browser address bar being typed in

Building Effective Marketing URLs

November 24, 2014

As a marketing professional, I enjoy watching my industry continue to adapt to the need to mix traditional media with a more interactive format. Getting people to act on a call to action they see in traditional offline media often involves some type of Web, mobile or social interaction—frequently in the form of a URL, […]

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Brian Harder ⋅ Marketing Adapting Technology, Marketing URLs, online marketing, Print to Web, Short URLs, Spanning Media ⋅ No Comments

breast-landing-photo

Connect with Information Seekers through Search Engine Marketing

August 19, 2014

As I discussed in my last post, online marketing can be a powerful tool to help increase awareness. And once you’ve educated people about a topic, you can also turn to online marketing to help them when they are ready to take a specific course of action. One form of online marketing that helps you […]

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Therese ⋅ Online Marketing, Social Media online marketing, search engine marketing ⋅ No Comments

Hopkins Magazine

Crossing the Digital Divide: Making Print Publications Work Online

July 15, 2014

Over the course of my career, I’ve thrice had the opportunity to midwife print publications to online rebirths. Despite occurring over a span of more years than I care to admit, the success of all these projects revolved around a critical realization. [themify_quote]Don’t try to translate print into digital. Let each medium do what it […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Hopkins Medicine magazine, infographic, integration, multimedia, print ⋅ No Comments

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About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

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Links

  • Internet Strategy and Web Services Site

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