Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]
Web Strategy

Relationship Management: Building Audience by Listening and Learning
Posted by Internet Strategy and Web Services team | Online Marketing, Web StrategyMarketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the […]
Jun 15, 2015 No comments

Purpose-Built Content and Patient Journeys
Posted by Internet Strategy and Web Services team | Content Strategy, Web Strategy“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]
Dec 8, 2014 1 comment

Crossing the Digital Divide: Making Print Publications Work Online
Posted by Internet Strategy and Web Services team | Content Strategy, Web StrategyOver the course of my career, I’ve thrice had the opportunity to midwife print publications to online rebirths. Despite occurring over a span of more years than I care to admit, the success of all these projects revolved around a critical realization. I had a chance to call on this learning as the Johns Hopkins […]
Jul 15, 2014 No comments

What’s Your Fiscal New Year’s Resolution?
Posted by awatki10 | Strategic Priorities & The Web, Web StrategyLike Jan. 1, the fiscal new year is a time when many of us have an opportunity to start fresh. And I’m sure that many of us are approaching it in much the same way—with tighter budgets, greater pressures, and a drive to meet the demands of an increasingly clear and increasingly challenging vision for […]
Jun 30, 2014 No comments

What’s Health Got to Do with It?
Posted by Stacia | Content Strategy, Web StrategyA few weeks ago, I wrote about how the Internet Strategy team is focusing on consumer-oriented health content as a strategy for meeting the strategic priority of patient- and family-centered care. So it’s pretty exciting to introduce the new Healthy Aging section on hopkinsmedicine.org. Healthy Aging focuses on bringing consumers clear, actionable information about how […]
May 27, 2014 No comments

The Internet Strategy Team: More than an Agency
Posted by awatki10 | Web StrategyOver my years here, I've attended hundreds of meetings to discuss potential web projects. And I can relate to our faculty and staff more than they may realize at how disappointing it is when conversations that begin with great visions and exciting ideas become derailed by talk of budgets and fee-for-service. It’s during these conversations […]
Apr 28, 2014 No comments