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Internet Strategy for Johns Hopkins Medicine

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If you build it, they will come. Right?

September 12, 2016

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

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smatsos1 ⋅ Content Strategy, Search Engine Optimization (SEO), Web Strategy Audience, search engine optimization, SEO, web content strategy ⋅ No Comments

Audience

Relationship Management: Building Audience by Listening and Learning

June 15, 2015

Marketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Web Strategy Audience, CRM, Customer Relationship Management ⋅ No Comments

Content blueprint

Purpose-Built Content and Patient Journeys

December 8, 2014

“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Audience, Breast Cancer, health, infographic, Purpose-Built ⋅ 1 Comment

Hopkins Magazine

Crossing the Digital Divide: Making Print Publications Work Online

July 15, 2014

Over the course of my career, I’ve thrice had the opportunity to midwife print publications to online rebirths. Despite occurring over a span of more years than I care to admit, the success of all these projects revolved around a critical realization. [themify_quote]Don’t try to translate print into digital. Let each medium do what it […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Hopkins Medicine magazine, infographic, integration, multimedia, print ⋅ No Comments

2015

What’s Your Fiscal New Year’s Resolution?

June 30, 2014

Like Jan. 1, the fiscal new year is a time when many of us have an opportunity to start fresh. And I’m sure that many of us are approaching it in much the same way—with tighter budgets, greater pressures, and a drive to meet the demands of an increasingly clear and increasingly challenging vision for […]

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awatki10 ⋅ Strategic Priorities & The Web, Web Strategy End of Fiscal Year, Internet Strategy, Planning Ahead, Resolutions, Support, Training ⋅ No Comments

post-healthy-aging

What’s Health Got to Do with It?

May 27, 2014

A few weeks ago, I wrote about how the Internet Strategy team is focusing on consumer-oriented health content as a strategy for meeting the strategic priority of patient- and family-centered care. So it’s pretty exciting to introduce the new Healthy Aging section on hopkinsmedicine.org. Healthy Aging focuses on bringing consumers clear, actionable information about how […]

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Stacia ⋅ Content Strategy, Web Strategy baby boomers, content marketing, family caregivers, generational marketing, health, Pew Internet & American Life Project ⋅ No Comments

post-internet-strategy-team

The Internet Strategy Team: More than an Agency

April 28, 2014

Over my years here, I've attended hundreds of meetings to discuss potential web projects. And I can relate to our faculty and staff more than they may realize at how disappointing it is when conversations that begin with great visions and exciting ideas become derailed by talk of budgets and fee-for-service. It’s during these conversations […]

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awatki10 ⋅ Web Strategy analytics, Web Strategy ⋅ No Comments

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

Categories

Links

  • Internet Strategy and Web Services Site

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