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Internet Strategy for Johns Hopkins Medicine

connecting people

Social Media Behaviors in Health and Health Care: A Literature Review

November 7, 2016

With as many as 74 percent of internet users engaged on social media1 — with 23 percent on Twitter alone2 — social media tools are profoundly affecting the way we share ideas and connect with one another. Doctors, researchers and hospitals are especially poised to capitalize on this trend, since 80 percent of those internet […]

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Frances Correa Ufnar ⋅ Social Media Internet Strategy, Reputation Management, social media ⋅ No Comments

My Health Promise

Creating #MyHealthPromise: A Socially Driven Hashtag Awareness Campaign

February 23, 2015

Most marketing campaigns at Johns Hopkins Medicine are about us — our facilities, our doctors, our research, our services. But what would happen if we created a campaign all about our audience — if we let our audience tell us what they care about — and as a result, show that we care about them? […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Social Media #MyHealthPromise, Hashtag, Health Promise, Marketing Campaign, Social Engagement ⋅ No Comments

Value and Quality

Don’t Think Big — Think Meaningful

January 12, 2015

In online marketing, bigger isn't always better when it comes to connecting with patients and others. One of the first measures of a marketing campaign’s success is the number of impressions. The number of people who have the opportunity to see the message is measured by the volume of impressions. It is one indicator of success, but online […]

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Therese ⋅ Marketing, Online Marketing, Social Media facebook, Facebook Ads, online marketing, social media, Targeted Marketing ⋅ No Comments

breast-landing-photo

Connect with Information Seekers through Search Engine Marketing

August 19, 2014

As I discussed in my last post, online marketing can be a powerful tool to help increase awareness. And once you’ve educated people about a topic, you can also turn to online marketing to help them when they are ready to take a specific course of action. One form of online marketing that helps you […]

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Therese ⋅ Online Marketing, Social Media online marketing, search engine marketing ⋅ No Comments

post-building-awareness-online-marketing-strategy

Building Awareness with Online Marketing Strategy

June 9, 2014

As faculty, you’re focused on your role at Johns Hopkins Medicine, whether that’s researching better ways to treat disease or translating that research to the clinic. But sometimes, you need to share what you do with the world. That’s where we come in. Online marketing can be a powerful tool for getting your message out, […]

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Therese ⋅ Online Marketing, Social Media Facebook Chats, Facebook Marketing, social media, Social Strategy, Twitter Chats ⋅ No Comments

post-social-customer-service

Social Media: A Great Customer Service Tool

April 14, 2014

Some people think of Facebook, Twitter and other social media channels only as ways to keep in touch with friends (and a few celebrities, too). But they can be much more than that if we look at them as tools for improving the way we serve our customers. And for Hopkins Medicine, they are very […]

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Therese ⋅ Social Media Customer Retention, Customer Service, Patient Centered Family Care, Patient Recovery, social media ⋅ 1 Comment

social-media-keyboard

Enjoy the Ride: Advice for Prospective Social Media Employees

October 22, 2012

With jobs across the country scarce, a positive development in recent years has been the increase of social media positions. According to a recent report by PRweb.com, demand for social media managers is now twice what it was in 2010. Another article in the Los Angeles Times says that the number of social media postings […]

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Jordan ⋅ Social Media facebook, internship, twitter ⋅ No Comments

hospital-facebook-like

How Johns Hopkins Medicine is using Facebook Timeline, and how it can impact your brand’s page

June 7, 2012

In late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their […]

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Jordan ⋅ Social Media facebook, healthcare, hospitals, johns hopkins medicine, social media, timeline ⋅ 2 Comments

live-tweeting-surgery

Live Tweeting a Brain Surgery

May 11, 2012

[Warning: Some links may contain graphic images] A few days ago Memorial Hermann hospital took the use of Twitter to a new level, by bringing the ability for the masses to follow along as doctors removed a brain tumor. While Memorial Hermann is not the first hospital to tweet a live surgery, their strategic use […]

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Internet Strategy and Web Services team ⋅ Social Media brain surgery, live tweeting, medical education, memorial hermann, social media, twitter ⋅ No Comments

google-plus

What’s all the buzz about Google+?

July 27, 2011

The Google+ Project is the most recent innovation introduced to the world by Google and it may just be the biggest thing since…well, Facebook! Since Google launched their new social networking platform on June 28, accessible by invite only, it has already reached an estimated 18 million users. What exactly is Google+? Google+ is a social […]

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Internet Strategy and Web Services team ⋅ Social Media google, google plus, health care, social media ⋅ No Comments

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About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

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