Internet Strategy for Johns Hopkins Medicine
With as many as 74 percent of internet users engaged on social media1 — with 23 percent on Twitter alone2 — social media tools are profoundly affecting the way we share ideas and connect with one another. Doctors, researchers and hospitals are especially poised to capitalize on this trend, since 80 percent of those internet(...)
Most marketing campaigns at Johns Hopkins Medicine are about us — our facilities, our doctors, our research, our services. But what would happen if we created a campaign all about our audience — if we let our audience tell us what they care about — and as a result, show that we care about them?(...)
In online marketing, bigger isn't always better when it comes to connecting with patients and others. One of the first measures of a marketing campaign’s success is the number of impressions. The number of people who have the opportunity to see the message is measured by the volume of impressions. It is one indicator of success, but online(...)
As I discussed in my last post, online marketing can be a powerful tool to help increase awareness. And once you’ve educated people about a topic, you can also turn to online marketing to help them when they are ready to take a specific course of action. One form of online marketing that helps you(...)
As faculty, you’re focused on your role at Johns Hopkins Medicine, whether that’s researching better ways to treat disease or translating that research to the clinic. But sometimes, you need to share what you do with the world. That’s where we come in. Online marketing can be a powerful tool for getting your message out,(...)
Some people think of Facebook, Twitter and other social media channels only as ways to keep in touch with friends (and a few celebrities, too). But they can be much more than that if we look at them as tools for improving the way we serve our customers. And for Hopkins Medicine, they are very(...)
With jobs across the country scarce, a positive development in recent years has been the increase of social media positions. According to a recent report by PRweb.com, demand for social media managers is now twice what it was in 2010. Another article in the Los Angeles Times says that the number of social media postings(...)
In late-March, Facebook, as it seems to do so often, announced major layout changes with the introduction of Timeline. By now you have likely converted to the new design or have friends or follow brands who have converted their pages. The transition to Timeline, according to the company, allows individuals and brands to turn their(...)
[Warning: Some links may contain graphic images] A few days ago Memorial Hermann hospital took the use of Twitter to a new level, by bringing the ability for the masses to follow along as doctors removed a brain tumor. While Memorial Hermann is not the first hospital to tweet a live surgery, their strategic use(...)
The Google+ Project is the most recent innovation introduced to the world by Google and it may just be the biggest thing since…well, Facebook! Since Google launched their new social networking platform on June 28, accessible by invite only, it has already reached an estimated 18 million users. What exactly is Google+? Google+ is a social(...)