Search Engine Optimization (SEO)

7 Things You Should Know About Building a Physician’s Online Reputation

7 Things You Should Know About Building a Physician’s Online Reputation

Posted by  | Faculty Profiles, Marketing, Reputation Management, Search Engine Optimization (SEO)

Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout(...)

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The Benefits of a Shared Institutional Web Site: hopkinsmedicine.org

Posted by  | Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/Accessibility

The primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But(...)

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