Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]
Search Engine Optimization (SEO)
7 Things You Should Know About Building a Physician’s Online Reputation
Posted by | Faculty Profiles, Marketing, Reputation Management, Search Engine Optimization (SEO)Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout […]
Of Coral Reefs and Curatorship
Posted by | Content Strategy, Search Engine Optimization (SEO)A former colleague once diagnosed the site of the company we both worked for as suffering from the “coral reef effect.” Articles kept building up, layer upon layer, with a thin layer of new material and a deep, almost unused archived content. Some of that content was strong and still relevant, but the good stuff […]
The end of SEO as we know it? Not so fast.
Posted by | Content Strategy, General, Search Engine Optimization (SEO)How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*
U.S. News says we’re #1. Why doesn’t Google?
Posted by | Content Strategy, Search Engine Optimization (SEO)Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances. For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls. We’re used to being on […]
The Benefits of a Shared Institutional Web Site: hopkinsmedicine.org
Posted by | Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/AccessibilityThe primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But […]