When the faculty directory launched on hopkinsmedicine.org several years ago, it initially functioned as a find-a-doctor tool — helping patients, caregivers and referring physicians find an appropriate physician. The tool launched with data provided by sources credentialed by the institution, and it created an opportunity for faculty members, administrators and other Web content editors across […]
Reputation Management
Cultivating Central Physician & Faculty Profiles
Posted by | Faculty Profiles, Reputation ManagementWe don’t get a second chance to make first impressions, and today, more often than not, first impressions are made online. It should be no surprise, then, that the central physician and faculty profiles on hopkinsmedicine.org are among the most visited content on our website. According to the results of a 2013 survey by the Pew […]
7 Things You Should Know About Building a Physician’s Online Reputation
Posted by | Faculty Profiles, Marketing, Reputation Management, Search Engine Optimization (SEO)Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout […]
Managing Your Online Reputation
Posted by | Reputation ManagementWhen we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate […]