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Internet Strategy for Johns Hopkins Medicine

Audience

Relationship Management: Building Audience by Listening and Learning

June 15, 2015

Marketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Web Strategy Audience, CRM, Customer Relationship Management ⋅ No Comments

My Health Promise

Creating #MyHealthPromise: A Socially Driven Hashtag Awareness Campaign

February 23, 2015

Most marketing campaigns at Johns Hopkins Medicine are about us — our facilities, our doctors, our research, our services. But what would happen if we created a campaign all about our audience — if we let our audience tell us what they care about — and as a result, show that we care about them? […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Social Media #MyHealthPromise, Hashtag, Health Promise, Marketing Campaign, Social Engagement ⋅ No Comments

Value and Quality

Don’t Think Big — Think Meaningful

January 12, 2015

In online marketing, bigger isn't always better when it comes to connecting with patients and others. One of the first measures of a marketing campaign’s success is the number of impressions. The number of people who have the opportunity to see the message is measured by the volume of impressions. It is one indicator of success, but online […]

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Therese ⋅ Marketing, Online Marketing, Social Media facebook, Facebook Ads, online marketing, social media, Targeted Marketing ⋅ No Comments

breast-landing-photo

Connect with Information Seekers through Search Engine Marketing

August 19, 2014

As I discussed in my last post, online marketing can be a powerful tool to help increase awareness. And once you’ve educated people about a topic, you can also turn to online marketing to help them when they are ready to take a specific course of action. One form of online marketing that helps you […]

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Therese ⋅ Online Marketing, Social Media online marketing, search engine marketing ⋅ No Comments

post-building-awareness-online-marketing-strategy

Building Awareness with Online Marketing Strategy

June 9, 2014

As faculty, you’re focused on your role at Johns Hopkins Medicine, whether that’s researching better ways to treat disease or translating that research to the clinic. But sometimes, you need to share what you do with the world. That’s where we come in. Online marketing can be a powerful tool for getting your message out, […]

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Therese ⋅ Online Marketing, Social Media Facebook Chats, Facebook Marketing, social media, Social Strategy, Twitter Chats ⋅ No Comments

Word of mouth has new meaning online

May 3, 2011

These days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Social Media healthcare, hospitals, medical systems, online marketing, social media ⋅ 1 Comment

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

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Links

  • Internet Strategy and Web Services Site

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