Marketing

7 Things You Should Know About Building a Physician’s Online Reputation

7 Things You Should Know About Building a Physician’s Online Reputation

Posted by  | Faculty Profiles, Marketing, Reputation Management, Search Engine Optimization (SEO)

Ask Johns Hopkins Medicine physicians which of their colleagues has a strong online presence, and one of the names that you’re likely to hear is that of orthopaedic spine surgeon A. Jay Khanna. Khanna views his online footprint as a critical element of building his practice. It’s so important that he’s positioned iPads at checkout(...)

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Building Effective Marketing URLs

Building Effective Marketing URLs

Posted by  | Marketing

As a marketing professional, I enjoy watching my industry continue to adapt to the need to mix traditional media with a more interactive format. Getting people to act on a call to action they see in traditional offline media often involves some type of Web, mobile or social interaction—frequently in the form of a URL,(...)

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