How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally(...)
General
The end of SEO as we know it? Not so fast.
Posted by Jennifer | Content Strategy, General, Search Engine Optimization (SEO)How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*
Sep 23, 2010 3 comments
My Internship ‘A Great Experience’
Posted by Rudolph Franklin | GeneralA great match for my interests and skills, this two-month internship with web services has been educational and enlightening. I had the pleasure of working alongside the "best of the best," as U.S. News & World Report states. Under Stephen Gaede's guidance and supervision, I learned about managing content through Site Executive, using new computer(...)
Jul 26, 2010 No comments
Introducing Web Team Blog: Left Nav
Posted by Aaron | GeneralIt’s the final few weeks of the fiscal year, and like many across the institution the web team has cranked it up to 11 in an effort to fit in a few last projects and fulfill the last of our annual goals. It’s been a year full of challenges and opportunities. Losing two members of(...)
Jun 4, 2010 2 comments