Design

All Roads Lead to Mobile-First Design

All Roads Lead to Mobile-First Design

Posted by  | Design, Mobile

Shifting our approach to meet the demands of mobile usage. What You Need to Know Visits from mobile devices now outnumber desktop visits worldwide, and 53 percent of visits to hopkinsmedicine.org in 2016 were from mobile devices. Google has changed the way it crawls and ranks sites to favor mobile sites. By focusing on the(...)

Read More

The Reason for Responsive Web Design

The Reason for Responsive Web Design

Posted by  | Design, Mobile

Look around you, and I'll bet you'll see people accessing the Web on a variety of different devices, most of which have different screen sizes: a 5-inch iPhone, a 7-inch Android tablet, a 13-inch laptop. The ways people access the Web can no longer be easily divided into just desktop versus mobile phone. When we(...)

Read More

Relaunch of the Health Information Library

Posted by  | Design, Mobile

Today marks the relaunch of our Health Information Library in a future-friendly, mobile-compatible format—what is considered “responsive design." The concept is simple: build fluid templates, and fluid content, in order to serve the same page to all devices big or small. Easy in concept, a little tricky in the actual implementation.

Read More

Hopkinsmedicine.org Home Page Redesigned

Posted by  | Design, Usability/Accessibility

If you’ve visited the Johns Hopkins Medicine Website recently, you probably noticed a newly redesigned home page with new tools for searching and accessing the health system and the School of Medicine. Additionally, the page features expanded storytelling, videos and information, and social media activity. What’s New on the Home Page We wanted to bring(...)

Read More

Cancer Center Site Launched on Hopkins Platform

Posted by  | Content Strategy, Design, Navigation

I’m pleased to announce that we launched The Sidney Kimmel Comprehensive Cancer Center web site as part of the hopkinsmedicine.org platform today. We worked closely with Amy Mone and Vanessa Wasta from the Kimmel Cancer Center’s Office of Public Affairs, and I’m grateful for their contributions, support, dedication, and ideas throughout the project. I also(...)

Read More

The Benefits of a Shared Institutional Web Site: hopkinsmedicine.org

Posted by  | Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/Accessibility

The primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But(...)

Read More