Content Strategy

Riding the Elevator with Your Visitors

Posted by  | Content Strategy

Somewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it(...)

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Q&A: Discussing Online Video with Jim Lustek

Posted by  | Content Strategy

A recent analysis from eMarketer concludes that 66.7 percent of U.S. internet users (approximately 147.5 million people) view online videos each month – a number which is projected to rise to 77 percent (193 million people) by 2014. In light of these projections, I sat down with Jim Lustek, Director of Brand Management and Production,(...)

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Cancer Center Site Launched on Hopkins Platform

Posted by  | Content Strategy, Design, Navigation

I’m pleased to announce that we launched The Sidney Kimmel Comprehensive Cancer Center web site as part of the hopkinsmedicine.org platform today. We worked closely with Amy Mone and Vanessa Wasta from the Kimmel Cancer Center’s Office of Public Affairs, and I’m grateful for their contributions, support, dedication, and ideas throughout the project. I also(...)

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The Benefits of a Shared Institutional Web Site: hopkinsmedicine.org

Posted by  | Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/Accessibility

The primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But(...)

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