Content Strategy

Riding the Elevator with Your Visitors

Posted by Aaron | Content Strategy

Somewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it […]

Mar 30, 2011 2 comments

How Stale is Your Web Site?

The web site is live. I’m done, right? No?! What do you mean there’s more to do??? So you spent over a year preparing to launch this awesome new web site for your practice that will engage consumers and make everyone who sees your site want to become a patient of yours. The day comes […]

Oct 27, 2010 4 comments

The end of SEO as we know it? Not so fast.

Posted by Jennifer | Content Strategy, General, Search Engine Optimization (SEO)

How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*

Sep 23, 2010 3 comments

U.S. News says we’re #1. Why doesn’t Google?

Posted by Jennifer | Content Strategy, Search Engine Optimization (SEO)

Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances. For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls. We’re used to being on […]

Sep 9, 2010 3 comments

Q&A: Discussing Online Video with Jim Lustek

Posted by Ben | Content Strategy

A recent analysis from eMarketer concludes that 66.7 percent of U.S. internet users (approximately 147.5 million people) view online videos each month – a number which is projected to rise to 77 percent (193 million people) by 2014. In light of these projections, I sat down with Jim Lustek, Director of Brand Management and Production, […]

Jul 16, 2010

Cancer Center Site Launched on Hopkins Platform

Posted by Aaron | Content Strategy, Design, Navigation

I’m pleased to announce that we launched The Sidney Kimmel Comprehensive Cancer Center web site as part of the hopkinsmedicine.org platform today. We worked closely with Amy Mone and Vanessa Wasta from the Kimmel Cancer Center’s Office of Public Affairs, and I’m grateful for their contributions, support, dedication, and ideas throughout the project. I also […]

Jul 13, 2010 No comments

The Benefits of a Shared Institutional Web Site: hopkinsmedicine.org

Posted by Aaron | Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/Accessibility

The primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But […]

Jun 21, 2010 2 comments

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About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.