Internet Strategy for Johns Hopkins Medicine
Somewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it […]
awatki10 ⋅ Content Strategy Johns Hopkins Web Team, web content strategy ⋅ 2 Comments
The web site is live. I’m done, right? No?! What do you mean there’s more to do??? So you spent over a year preparing to launch this awesome new web site for your practice that will engage consumers and make everyone who sees your site want to become a patient of yours. The day comes […]
Internet Strategy and Web Services team ⋅ Content Strategy, Project Management/Web Build Process 4 Comments
How Google Instant will (and won’t) impact your optimization strategy. If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*
Jennifer ⋅ Content Strategy, General, Search Engine Optimization (SEO) google, search engine optimization, SEO ⋅ 3 Comments
Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances. For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls. We’re used to being on […]
Jennifer ⋅ Content Strategy, Search Engine Optimization (SEO) google, search engine optimization, SEO ⋅ 3 Comments
A recent analysis from eMarketer concludes that 66.7 percent of U.S. internet users (approximately 147.5 million people) view online videos each month – a number which is projected to rise to 77 percent (193 million people) by 2014. In light of these projections, I sat down with Jim Lustek, Director of Brand Management and Production, […]
Ben ⋅ Content Strategy content, video, Web tips and tricks ⋅
I’m pleased to announce that we launched The Sidney Kimmel Comprehensive Cancer Center web site as part of the hopkinsmedicine.org platform today. We worked closely with Amy Mone and Vanessa Wasta from the Kimmel Cancer Center’s Office of Public Affairs, and I’m grateful for their contributions, support, dedication, and ideas throughout the project. I also […]
awatki10 ⋅ Content Strategy, Design, Navigation Content 360, Sidney Kimmel Cancer Center, site launch, web build ⋅ No Comments
The primary goal of the Internet Strategy & Web Services team is to build a single enterprise web site that represents the research, patient care and educational aspects of Johns Hopkins Medicine and the School of Medicine. It's an ambitious goal for an institution with as many varied interests, specialties, and goals as ours. But […]
awatki10 ⋅ Content Strategy, Design, Navigation, Search Engine Optimization (SEO), Usability/Accessibility Content 360, enterprise web sites, search engine optimization, SEO, site navigation, web tools ⋅ 2 Comments