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Internet Strategy for Johns Hopkins Medicine

spotlight on students

Millennial Web Strategy: Authenticity is Key

September 8, 2017

How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally […]

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maraveraar ⋅ Content Strategy, General Millennial Strategy, Reputation Management, web content strategy ⋅ No Comments

tablet jh homepage

If you build it, they will come. Right?

September 12, 2016

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

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smatsos1 ⋅ Content Strategy, Search Engine Optimization (SEO), Web Strategy Audience, search engine optimization, SEO, web content strategy ⋅ No Comments

Content blueprint

Purpose-Built Content and Patient Journeys

December 8, 2014

“Purpose-built” is a concept most often associated with physical design — buildings, vehicles, even kitchen implements — but it has relevancy to content as well. Purpose-built pretty much means what it says (I love when terms are clear like that!): designed to serve a specific set of uses and standards. But there’s also a lot packed […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Audience, Breast Cancer, health, infographic, Purpose-Built ⋅ 1 Comment

Hopkins Magazine

Crossing the Digital Divide: Making Print Publications Work Online

July 15, 2014

Over the course of my career, I’ve thrice had the opportunity to midwife print publications to online rebirths. Despite occurring over a span of more years than I care to admit, the success of all these projects revolved around a critical realization. [themify_quote]Don’t try to translate print into digital. Let each medium do what it […]

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Internet Strategy and Web Services team ⋅ Content Strategy, Web Strategy Hopkins Medicine magazine, infographic, integration, multimedia, print ⋅ No Comments

post-structured-content

Structured Content: The Next Generation of Web Content Editing Tools

June 23, 2014

WYSIWYG is dead. If that statement caused a reaction—whether a frown of worry or a smile—then you’re probably one the people throughout Johns Hopkins Medicine who uses our WYSIWYG, short for “what you see is what you get,” tools to edit Web content. In reality, WYSIWYG isn’t by any means dead, but it is getting […]

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Brian Harder ⋅ Content Strategy, Mobile Content Repurposing, Responsive Design, Scalability, Structured Content, WYSIWYG ⋅ No Comments

post-our-home-page

Our Home Page: One Page with a Big Responsibility

June 2, 2014

Our website comprises thousands of other webpages, and thanks to search engines, visitors can come directly to any of them. But no single page on the site is as important as the home page. The home page hopkinsmedicine.org  has a big job. It reflects the values and ambitions of The Johns Hopkins Hospital, the School […]

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Stacia ⋅ Content Strategy Collaboration, homepage, news, Paul B. Rothman, Peter Pronovost, Ronald R. Peterson ⋅ No Comments

post-healthy-aging

What’s Health Got to Do with It?

May 27, 2014

A few weeks ago, I wrote about how the Internet Strategy team is focusing on consumer-oriented health content as a strategy for meeting the strategic priority of patient- and family-centered care. So it’s pretty exciting to introduce the new Healthy Aging section on hopkinsmedicine.org. Healthy Aging focuses on bringing consumers clear, actionable information about how […]

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Stacia ⋅ Content Strategy, Web Strategy baby boomers, content marketing, family caregivers, generational marketing, health, Pew Internet & American Life Project ⋅ No Comments

post-health-content

Health Content: Extending Patient- and Family-Centered Care

April 7, 2014

Patient- and family-centered care is about putting the patient first, or, as Peter Pronovost summed up in one of his blog posts, making the patient the North Star of the care we provide. As one of our strategic priorities, patient- and family-centered care is at the heart of what we do on the Web at […]

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Stacia ⋅ Content Strategy Health Content, Patient- and family-centered care, Patient-centered care, Peter Pronovost ⋅ 1 Comment

keyboard

Exploring the Concept of “Show, Don’t Tell” When Creating Web Content

February 5, 2013

There are key points on which pure web content is based. To name a few… Identify your audience Tell your story Present accessible, digestible content Provide factual and current information Optimize your content Ensure contextual relevancy Factual information is of upmost importance and particularly relevant when writing about health information and the field of medicine.  […]

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Internet Strategy and Web Services team ⋅ Content Strategy neuroscience ⋅ 1 Comment

coral-reef

Of Coral Reefs and Curatorship

October 8, 2012

A former colleague once diagnosed the site of the company we both worked for as suffering from the “coral reef effect.” Articles kept building up, layer upon layer, with a thin layer of new material and a deep, almost unused archived content. Some of that content was strong and still relevant, but the good stuff […]

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Stacia ⋅ Content Strategy, Search Engine Optimization (SEO) content, content curation, coral reef effect, search engine optimization, SEO, web content strategy ⋅ No Comments

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About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

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Links

  • Internet Strategy and Web Services Site

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