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About smatsos1

Shena Matsos is the web content specialist for the Johns Hopkins Medicine Department of Otolaryngology-Head and Neck Surgery. Shena brings a unique perspective to Johns Hopkins communications as a certified health education specialist trained in developing behavioral change interventions. She leverages her experience to develop audience-specific health content aimed to promote JHM expertise and provide educational ENT resources to the masses.

Posts by Shena Matsos:

If you build it, they will come. Right?

September 12, 2016

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

smatsos1 ⋅ Content Strategy, Search Engine Optimization (SEO), Web Strategy Audience, search engine optimization, SEO, web content strategy ⋅ No Comments

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.