How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally […]
Mara Veraar is a web content specialist who creates and amplifies content for the research, the school of medicine and the Johns Hopkins Department of Plastic and Reconstruction Surgery sections of HopkinsMedicine.org. In 2005 she received a master’s degree from American University in online community building. She has built a career on this foundation by mixing a passion for content creation with technical expertise. Although originally from The Netherlands, Mara considers Baltimore her hometown.