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About maraveraar

Mara Veraar is a web content specialist who creates and amplifies content for the research, the school of medicine and the Johns Hopkins Department of Plastic and Reconstruction Surgery sections of HopkinsMedicine.org. In 2005 she received a master’s degree from American University in online community building. She has built a career on this foundation by mixing a passion for content creation with technical expertise. Although originally from The Netherlands, Mara considers Baltimore her hometown.

Posts by Mara Veraar:

Millennial Web Strategy: Authenticity is Key

September 8, 2017

How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally […]

maraveraar ⋅ Content Strategy, General Millennial Strategy, Reputation Management, web content strategy ⋅ No Comments

About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.