Frances Correa and Aaron Watkins

About

Aaron Watkins is the Senior Director of Internet Strategy at Johns Hopkins Medicine. He leads the Internet Strategy & Web Services Team in the creation and execution of a comprehensive online strategy including content creation and development, user-centered design and development, internet marketing and social engagement, and data-driven performance analysis.

Frances Correa Ufnar is a web content specialist focused on increasing the visibility of our research, the school of medicine and the Johns Hopkins Department of Plastic and Reconstruction Surgery. With a journalism background and a passion for web content strategy, she has a penchant for finding the best medium for the message, and leveraging great content to appeal to a diverse range of audiences.

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Monitoring the Performance of Research Lab Profiles

Monitoring the Performance of Research Lab Profiles

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related(...)

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Introducing Research Lab Profiles

Introducing Research Lab Profiles

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet(...)

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