On Monday night, just a few hours after the last patients moved into The Charlotte R. Bloomberg Children’s Center and the Sheikh Zayed Tower, the web team launched the new web site for The Johns Hopkins Hospital.

The web site was the product of more than a year of planning, collaboration and hard work with a goal of creating a web site that would  enable patients and visitors to access our new facilities as easily as possible and that would reflect the ambition of this milestone in the history of Johns Hopkins Medicine.

While there is much to be proud of in this new site, I want to highlight two areas where we really strove to innovate:

Getting Here and Getting Around
Wayfinding is a major feature of the web site. With on-site maps and Google map integration, we set out to tell people how to get here and how to find the best place to park.

Additionally, we wanted to make sure that we reflected the architects’ innovative approaches to creating a welcoming and caring environment for our patients to heal.

One of the most challenging aspects of the project was the creation of interactive floor maps. At this time, we've included 150 waypoints and enabled sorting by floor and category. Visitors will expect some of these – the locations where they’ll visit loved ones, meet their doctors and access care. Additionally, they’ll find plenty of surprises, from the many relaxing gardens to the locations of coffee stands, dining, retail and the CCTV studios. There’s even a tour of some of the major pieces of art on display throughout the towers.

Getting Mobile
The importance of this project to the entire institution also enabled us to gather much-needed resources to explore mobile solutions for hopkinsmedicine.org. Over the last six months, we’ve explored methods for incorporating the latest, responsive design approaches for mobile devices.

If you’re sitting at your desk right now, take a few moments to pull out your iPhone or Android and compare what you see on your phone to what’s on your desktop. You’ll see images and maps and navigation options that scale to the device, using technologies and web standards that have existed for less than a year.

These innovations are especially important to enabling visitors to find the information they need using the devices that they already use every day.

This project enabled us to pilot these technologies and to identify possible solutions for serving the entire Hopkins Medicine web site, all 30,000-plus pages. Mobile development is one of the most critical areas for our growth in the coming year.

But that’s a topic for another blog entry… For now, take some time to explore the site and, please, share your feedback.

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