We worked closely with Amy Mone and Vanessa Wasta from the Kimmel Cancer Center’s Office of Public Affairs, and I’m grateful for their contributions, support, dedication, and ideas throughout the project. I also want to thank members of the web team, especially Stephen Gaede and Melissa McMacken, for their hard work throughout the project.
It’s really the most complex web build we’ve orchestrated to date, requiring numerous brainstorming and planning sessions in December and January and weekly status meetings and working sessions between members of the Web team, Kimmel’s public relations staff and our external developers at CentreTek and Systems Alliance throughout the last six months.
The site introduces many new elements of the Content 360 strategy. It’s the first site to be built using these technologies to pull physician data from the Photobooks database rather than duplicating the information within the site or manually linking to that area of the web sites. Publications and press releases are also presented using these new tools. The change creates many exciting opportunities for the future growth and management of the entire web site.
Additionally, all of the videos on the site appear in a new multimedia center for videos, podcasts, and photo galleries. Currently, the multimedia center primarily includes content produced for the Kimmel Cancer Center. In the coming weeks, it will be expanded to serve the entire institution.
Lastly, we’re using a new banner tool and new presentation elements on the Kimmel home page that make it one of the most attractive web sites on the platform as well as assisting with improving search engine optimization.
I hope you’ll take some time to explore the site and gather some ideas for your presence on the Hopkins Medicine web site. We’ll be providing more details about the tools used to build the Kimmel site on this blog and how they affect future and ongoing projects, so that we can begin rolling them out to web sites for the entire institution very soon.