It’s the final few weeks of the fiscal year, and like many across the institution the web team has cranked it up to 11 in an effort to fit in a few last projects and fulfill the last of our annual goals.

It’s been a year full of challenges and opportunities. Losing two members of the team last summer, we began the year with just four team members.

By September I was fortunate enough to assume the Director position. I began re-setting the agenda for the year, and everyone on the team juggled new demands and responsibilities. As the year progressed, new team members joined us. We focused on bringing in great content strategists and writers, and now at the end of the year, we find ourselves with 10 full-time staff.

These new members have widened our skill set and brought a new energy to the team. We’re building better sites faster, writing more effective content, participating in social media, widening the reach of our online marketing efforts, and offering new interactive and multimedia features.

That being said, we still have a long way to go. As we move into the next fiscal year, we’re on the cusp of important changes to the global architecture of the site, and we’ve created new ways for you to connect with visitors to share your stories and information. We want to expand your web presence beyond your section of the website and better connect you to the most interested audiences.

And that’s why we’re starting this blog—to share more of what’s going on and answer some of the questions that are vital to our collective web marketing success:

  • What’s our long-term strategy?
  • What new tools are available and how are they best used?
  • How do we work with individuals across the institution?
  • What should you know as you prepare to work with us?
  • How can we build a web presence for you that will continue to evolve and meet your site visitors’ needs?
  • What about health content? Blogs? And video?
  • How do we get Johns Hopkins Medicine to the top of Google, Yahoo, and Bing?

And most importantly: how can you get involved and achieve the goals most important to you?

The web continues to evolve, and hopkinsmedicine.org is evolving right along with it – every day a little faster. Everyone involved in sharing the Johns Hopkins Medicine story should continually revisit their content and consider how it might better meet your needs and the needs of your audience.

The Web Team is here to lead and to assist. We’re still building the foundation for that evolution, and I think you’re going to like some of the new things you see.

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