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Internet Strategy for Johns Hopkins Medicine

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Millennial Web Strategy: Authenticity is Key

September 8, 2017

How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally […]

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maraveraar ⋅ Content Strategy, General, Reputation Management Millennial Strategy, web content strategy ⋅ No Comments

Illustration of a group of people sitting and leaning on a giant smartphone, while they each use their own normal-sized smartphone

All Roads Lead to Mobile-First Design

July 10, 2017

Shifting our approach to meet the demands of mobile usage. What You Need to Know Visits from mobile devices now outnumber desktop visits worldwide, and 53 percent of visits to hopkinsmedicine.org in 2016 were from mobile devices. Google has changed the way it crawls and ranks sites to favor mobile sites. By focusing on the […]

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awatki10 ⋅ Design, Mobile Design, mobile first, user experience ⋅ No Comments

iStock 478758302 2

Building Stronger Relationships and Empowering Website Editors through Customized CMS Training

April 27, 2017

What You Need to Know: The Web Services Unit of the Internet Strategy Team has introduced a new training course for editors of hopkinsmedicine.org. Attendees completing the course gain the ability to navigate the CMS interface; create/edit folders and pages; format page content (headings, links, lists, tables); and insert and style images. Attendees gain knowledge […]

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Jill Weaverling ⋅ Mobile, Training & Governance, Usability/Accessibility CMS, mobile, people, Training, web production ⋅ No Comments

connecting people

Social Media Behaviors in Health and Health Care: A Literature Review

November 7, 2016

With as many as 74 percent of internet users engaged on social media1 — with 23 percent on Twitter alone2 — social media tools are profoundly affecting the way we share ideas and connect with one another. Doctors, researchers and hospitals are especially poised to capitalize on this trend, since 80 percent of those internet […]

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Frances Correa Ufnar ⋅ Reputation Management, Social Media Internet Strategy, social media ⋅ No Comments

research profiles on tablet

Monitoring the Performance of Research Lab Profiles

October 17, 2016

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles, Reputation Management faculty profiles, search engine optimization, SEO ⋅ No Comments

research profiles on tablet

Introducing Research Lab Profiles

September 23, 2016

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet […]

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Frances Correa and Aaron Watkins ⋅ Faculty Profiles, Reputation Management faculty profiles, search engine optimization, SEO ⋅ No Comments

tablet jh homepage

If you build it, they will come. Right?

September 12, 2016

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

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smatsos1 ⋅ Content Strategy, Search Engine Optimization (SEO), Web Strategy Audience, search engine optimization, SEO, web content strategy ⋅ No Comments

Audience

Relationship Management: Building Audience by Listening and Learning

June 15, 2015

Marketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the […]

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Internet Strategy and Web Services team ⋅ Online Marketing, Web Strategy Audience, CRM, Customer Relationship Management ⋅ No Comments

Man looking at laptop

Expanding Profiles to Present the Research and Academic Strength of Our Faculty

April 13, 2015

[themify_box style="light-blue" ] What You Need to Know Centralized profiles on hopkinsmedicine.org: Demonstrate the competence and compassion of our faculty members by presenting their research, academic and clinical accomplishments Include 900 nonclinical research profiles from the school of medicine and the Institute for Basic Biomedical Sciences to foster collaboration between colleagues, students and other academics […]

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awatki10 ⋅ Faculty Profiles, Reputation Management faculty profiles ⋅ 5 Comments

Man hugging laptop like a baby

Part III: What to Expect When You Are Expecting…a Website!

March 30, 2015

[This is the final of a three part series that explains the website development process in excruciating detail.  The good news, you will be a pro by the time you've made it through all three trimesters.  Pun intended. You can read part one in this series here.] Step 9: Launch (three days) After the PM receives final site […]

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Sallyann ⋅ Project Management/Web Build Process Process Management, Web builds, web process, web production ⋅ No Comments

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About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

  • View Additional Contributors

Categories

Links

  • Internet Strategy and Web Services Site

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