All Roads Lead to Mobile-First Design

All Roads Lead to Mobile-First Design

Posted by  | Design, Mobile

Shifting our approach to meet the demands of mobile usage. What You Need to Know Visits from mobile devices now outnumber desktop visits worldwide, and 53 percent of visits to hopkinsmedicine.org in 2016 were from mobile devices. Google has changed the way it crawls and ranks sites to favor mobile sites. By focusing on the(...)

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Building Stronger Relationships and Empowering Website Editors through Customized CMS Training

Building Stronger Relationships and Empowering Website Editors through Customized CMS Training

Posted by  | Mobile, Training & Governance, Usability/Accessibility

What You Need to Know: The Web Services Unit of the Internet Strategy Team has introduced a new training course for editors of hopkinsmedicine.org. Attendees completing the course gain the ability to navigate the CMS interface; create/edit folders and pages; format page content (headings, links, lists, tables); and insert and style images. Attendees gain knowledge(...)

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Monitoring the Performance of Research Lab Profiles

Monitoring the Performance of Research Lab Profiles

Posted by  | Faculty Profiles

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related(...)

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Introducing Research Lab Profiles

Introducing Research Lab Profiles

Posted by  | Faculty Profiles

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet(...)

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Expanding Profiles to Present the Research and Academic Strength of Our Faculty

Expanding Profiles to Present the Research and Academic Strength of Our Faculty

Posted by  | Faculty Profiles, Reputation Management

When the faculty directory launched on hopkinsmedicine.org several years ago, it initially functioned as a find-a-doctor tool — helping patients, caregivers and referring physicians find an appropriate physician. The tool launched with data provided by sources credentialed by the institution, and it created an opportunity for faculty members, administrators and other Web content editors across(...)

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