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Internet Strategy for Johns Hopkins Medicine

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Millennial Web Strategy: Authenticity is Key

Posted by maraveraar | Content Strategy, General

How does an institution imbued with history and tradition — yet also a continual source of innovation and advancement — connect with a generational group known for being wary of all standard marketing and communication practices? That was the challenge put before the Internet Strategy team as they began looking for better ways to digitally […]

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Sep 8, 2017 No comments

all roads lead mobile

All Roads Lead to Mobile-First Design

Posted by Aaron | Design, Mobile

Shifting our approach to meet the demands of mobile usage. What You Need to Know Visits from mobile devices now outnumber desktop visits worldwide, and 53 percent of visits to hopkinsmedicine.org in 2016 were from mobile devices. Google has changed the way it crawls and ranks sites to favor mobile sites. By focusing on the […]

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Jul 10, 2017 No comments

iStock 478758302 2

Building Stronger Relationships and Empowering Website Editors through Customized CMS Training

Posted by Jill Weaverling | Mobile, Training & Governance, Usability/Accessibility

What You Need to Know: The Web Services Unit of the Internet Strategy Team has introduced a new training course for editors of hopkinsmedicine.org. Attendees completing the course gain the ability to navigate the CMS interface; create/edit folders and pages; format page content (headings, links, lists, tables); and insert and style images. Attendees gain knowledge […]

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Apr 27, 2017 No comments

connecting people

Social Media Behaviors in Health and Health Care: A Literature Review

Posted by Frances Correa Ufnar | Social Media

With as many as 74 percent of internet users engaged on social media1 — with 23 percent on Twitter alone2 — social media tools are profoundly affecting the way we share ideas and connect with one another. Doctors, researchers and hospitals are especially poised to capitalize on this trend, since 80 percent of those internet […]

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Nov 7, 2016 No comments

research profiles on tablet

Monitoring the Performance of Research Lab Profiles

Posted by Frances Correa and Aaron Watkins | Faculty Profiles

What You Need to Know Research lab profiles directly contributed to increases in web traffic, with search engines like Google referring 85 percent of overall traffic. Since launching nine months ago, lab profiles have clocked in 9,000 sessions (or visits that may include multiple page views), and we’re expecting that number to grow. Top related […]

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Oct 17, 2016 No comments

research profiles on tablet

Introducing Research Lab Profiles

Posted by Frances Correa and Aaron Watkins | Faculty Profiles

What You Need to Know Research lab profiles introduce basic research information to hopkinsmedicine.org to improve performance in search engines and on hopkinsmedicine.org. The profiles support faculty member efforts to publish research content online, either on hopkinsmedicine.org or any other website. Faculty and staff members can add or edit profiles within the directory, and Internet […]

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Sep 23, 2016 No comments

tablet jh homepage

If you build it, they will come. Right?

Posted by Shena Matsos | Content Strategy, Search Engine Optimization (SEO), Web Strategy

Wrong! Today, Google indexes over 30 trillion unique individual web pages. That makes the new web page you just launched one in 30 trillion. When it comes to page ranking at the top of Google searches, you have better odds of winning the lottery. Hopkinsmedicine.org is one of the most visited hospital or academic medical […]

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Sep 12, 2016 No comments

Audience

Relationship Management: Building Audience by Listening and Learning

Posted by Internet Strategy and Web Services team | Online Marketing, Web Strategy

Marketing, particularly digital marketing, has often been suspected of being a frothy mix of alchemic divination and jargony labels. The jargon accusation is likely valid, but the divination less so. Marketers do put a lot of time and energy into figuring out what people want, all the better to be able to supply what the […]

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Jun 15, 2015 No comments

Man looking at laptop

Expanding Profiles to Present the Research and Academic Strength of Our Faculty

Posted by Aaron | Faculty Profiles, Reputation Management

When the faculty directory launched on hopkinsmedicine.org several years ago, it initially functioned as a find-a-doctor tool — helping patients, caregivers and referring physicians find an appropriate physician. The tool launched with data provided by sources credentialed by the institution, and it created an opportunity for faculty members, administrators and other Web content editors across […]

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Apr 13, 2015 5 comments

Man hugging laptop like a baby

Part III: What to Expect When You Are Expecting…a Website!

Posted by Sallyann | Project Management/Web Build Process

[This is the final of a three part series that explains the website development process in excruciating detail.  The good news, you will be a pro by the time you've made it through all three trimesters.  Pun intended. You can read part one in this series here.] Step 9: Launch (three days) After the PM receives final site […]

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Mar 30, 2015 No comments

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About the Internet Strategy Team

The Internet Strategy and Web Services team leads the first integrated online strategy for Johns Hopkins Medicine’s six hospitals, a home health care services company, an employee health plan provider, a community physicians group and the Johns Hopkins University School of Medicine.

The team is part of Marketing and Communications under the leadership of Senior Vice President Dalal Haldeman, M.B.A., Ph.D. This blog was created to foster communication with the broad community of contributors, stakeholders and strategic partners across Johns Hopkins Medicine.

Regular Contributors

  • Aaron Watkins
  • Brian Harder
  • Therese Lockemy

Additional Contributors

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Links

  • Internet Strategy and Web Services Site

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