What’s Health Got to Do with It?

What’s Health Got to Do with It?

Posted by  | Content Strategy, Web Strategy

A few weeks ago, I wrote about how the Internet Strategy team is focusing on consumer-oriented health content as a strategy for meeting the strategic priority of patient- and family-centered care. So it’s pretty exciting to introduce the new Healthy Aging section on hopkinsmedicine.org. Healthy Aging focuses on bringing consumers clear, actionable information about how(...)

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Managing Your Online Reputation

Managing Your Online Reputation

Posted by  | Faculty Profiles

When we think about social media, most of us think of Facebook or Twitter. And most often, we make individual choices about our level of participation. However, a trend that practicing physicians need to be cognizant of is the increasing impact of physician ranking sites which provide basic information and allow the public to rate(...)

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The Internet Strategy Team: More than an Agency

The Internet Strategy Team: More than an Agency

Posted by  | Web Strategy

Over my years here, I've attended hundreds of meetings to discuss potential web projects. And I can relate to our faculty and staff more than they may realize at how disappointing it is when conversations that begin with great visions and exciting ideas become derailed by talk of budgets and fee-for-service. It’s during these conversations(...)

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