Some people think of Facebook, Twitter and other social media channels only as ways to keep in touch with friends (and a few celebrities, too). But they can be much more than that if we look at them as tools for improving the way we serve our customers. And for Hopkins Medicine, they are very powerful tools.
For us, social media isn't a one-way medium—it’s an extension of customer service. Facebook and Twitter offer touch points that weren't available over a decade ago, and we see them as a key way to meet our organizational goals that align with our strategic priorities around patient-family centered care and education.
Our social media channels represent the first contact for many people in their journey with Johns Hopkins Medicine.