[Warning: Some links may contain graphic images]
A few days ago Memorial Hermann hospital took the use of Twitter to a new level, by bringing the ability for the masses to follow along as doctors removed a brain tumor. While Memorial Hermann is not the first hospital to tweet a live surgery, their strategic use of social media was beyond impressive. While the main focus was on their twitter channel, they strategically utilized other social media channels, like Pinterest and YouTube during the procedure.
If you aren’t familiar with Twitter or social media in general, one might think – “Why in the world would anyone want to follow a surgery online?!” But there are great benefits to bringing something like this to light, the educational aspect being one of the biggest. Continue Reading...
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On Monday night, just a few hours after the last patients moved into The Charlotte R. Bloomberg Children’s Center and the Sheikh Zayed Tower, the web team launched the new web site for The Johns Hopkins Hospital.
The web site was the product of more than a year of planning, collaboration and hard work with a goal of creating a web site that would enable patients and visitors to access our new facilities as easily as possible and that would reflect the ambition of this milestone in the history of Johns Hopkins Medicine.
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The Google+ Project is the most recent innovation introduced to the world by Google and it may just be the biggest thing since…well, Facebook! Since Google launched their new social networking platform on June 28, accessible by invite only, it has already reached an estimated 18 million users.
What exactly is Google+?
Google+ is a social network, with many similarities to Facebook in that you can post status updates, videos, photos, and links. Where it starts to differentiate itself from current networks, is the use of "Circles." A circle allows you to select and group friends or followers accordingly, giving you the ability to send your message out to a specific circle, all your circles, or even to the public. It allows you to separate business from pleasure in a simple manner. Now, I have the ability to share information with my classmates and others interested in social media, without confusing my mother or boring my friends.
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These days, people are relying more and more on recommendations from friends and online rating systems to select everything from a new computer to a restaurant to a health care provider. Online word of mouth marketing encompasses everything you do to get your brand on the lips, or keystrokes, of potential consumers. This goes beyond merely setting up a web page. Social media means actively participating in the ever on-going online conversation.
Johns Hopkins Medicine has played an active role in social media for several years now. Our social media community includes centralized blogs, Facebook and Twitter pages, and activities on external sites such as Sharecare.
Internet Marketing Manager Stacy Poliseo works closely with members of Johns Hopkins Medicine everyday in the development and execution of comprehensive strategies to engage audiences on our web site, external sites, through social media and via search engines and e-mail marketing. Her role is increasingly important to anyone working with the web team to plan their online strategy. Continue Reading...
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Somewhere along the way in your professional development someone has probably suggested the value of an elevator pitch to accomplishing your goals. The idea is that you should be able to explain what you or your company do, and your passion for doing it, to someone you just met in the amount of time it might take to ride a few floors on an elevator.
Developing the skills to impress someone in such a short amount of time is no easy task. You can only share the most important information. The slightest tangent can be confusing, and straying from your main points can make even the fastest elevator seem slower and more uncomfortable than a ride to the third floor of Phipps.
Writing for the web isn’t much different. The content on your web site needs to be easy to comprehend. Every bit of it – words, images, videos, the whole kit and kaboodle – should serve a purpose. Because the bits that don’t might only wind up getting in the way for people who are trying to understand the most important information. Continue Reading...
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The web site is live. I’m done, right?
No?! What do you mean there’s more to do???
So you spent over a year preparing to launch this awesome new web site for your practice that will engage consumers and make everyone who sees your site want to become a patient of yours. The day comes when you get to push the button and go live:
Web site launch. Check. Done. Hooray!
And that was when? Six months? One year? Four years ago? Longer??? You web site has become a little like boxes in your basement or attic, useful once and with things worth saving, but overall, it’s stale. Continue Reading...
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The website for the Everest Base Camp has the meta-description tag “Be inspired, set off on an adventure, try something new or create something”. You may have heard the Web Team talking about Basecamp, but they are not talking about the one in Nepal.
They are referring to the web-based project management and collaboration tool developed by 37signals. And while you can leave your boots and crampons at home, this Basecamp can help you to be inspired and to create something new too. Continue Reading...
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How Google Instant will (and won’t) impact your optimization strategy.
If you’re a Googler you’ve probably noticed that the search engine is running at faster-than-lightning speed. It’s called Google Instant and it’s the search giant’s latest upgrade—allowing users to see results as they type.*
No longer do you have to find ways to kill time while you wait for your search results to appear. Or waste precious moments clicking “Search” or hitting that pesky Enter key. (Your pinky will thank you.) According to Google, this innovation can save you 2-5 seconds per search. So if you do 12 searches a day, you could regain a full minute in productivity. Imagine the possibilities!
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Getting to the top of the search engine ranks isn’t easy—but there’s some simple stuff we can do to help our chances.
For two decades Hopkins has been a “Best Hospitals” chart-topper. We were out-ranking the competition when the future founders of Google were still roaming their high school halls.
We’re used to being on top, so when it comes to web search results it can be disconcerting to find ourselves in 7th or 8th place, or (gasp!) not even on page one.
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A great match for my interests and skills, this two-month internship with web services has been educational and enlightening. I had the pleasure of working alongside the "best of the best," as U.S. News & World Report states.
Under Stephen Gaede's guidance and supervision, I learned about managing content through Site Executive, using new computer programs, and coding, all while performing as a team member. Stephen's leadership throughout the summer assisted me in developing my writing and communication skills, my ability to implement individual projects, and function as a contributor on various team efforts.
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